Author

Christian Falck

Founder of Naqood and Fractional CFO helping UAE startups stay compliant, investor-ready, and financially in control.

13+ years helping startups with bookkeeping, finance operations, fundraising, M&A, and compliance, from early-stage growth to Series B.

13+

years in bookkeeping, outsourced finance, and CFO support

150+

startups and scale-ups supported

EUR 60M+

raised by companies supported

EUR 40M+

revenue overseen as Fractional CFO

150+

employees managed across finance operations

20+

countries covered across local entities and branches

Christian Falck

Introduction

Christian Falck is the founder of Naqood and a finance operator with 13+ years of experience helping startups and scale-ups build stronger financial foundations.

Since moving to the UAE in 2021, he has worked closely with founders navigating bookkeeping , outsourced finance, fundraising, compliance, and the realities of building a business in a fast-changing regulatory environment.

He started Naqood in 2023 after seeing how the introduction of UAE Corporate Tax changed the game for founders. For the first time, companies of all sizes, including early-stage startups and small businesses, needed proper bookkeeping and cleaner financial systems not just for reporting, but for survival and growth.

Today, Christian writes about accounting, corporate tax, VAT , finance operations, and startup finance in the UAE, with a focus on making complex finance topics practical for founders and operators.

About Christian

Hands-on finance experience from bookkeeping to board-level support

Christian has worked hands-on with founders, startups, and growth companies since 2013 across bookkeeping, outsourced finance, reporting, operational support, and CFO-level strategic finance.

Over the years, he has supported more than 150 startups and scale-ups, including businesses growing through to Series B. His work has included everything from outsourced bookkeeping and administration to fundraising support, financial reporting, board-level finance, and finance process design.

He has helped companies collectively raise more than EUR 60M, overseen more than EUR 40M in revenue, and supported finance operations across 20+ countries, multiple local entities, and organizations with more than 150 employees.

That combination of hands-on finance operations, strategic CFO work, fundraising, and transaction experience is what shaped Naqood.

At a glance

  • Multiple M&A transactions completed
  • Experience supporting businesses from early stage to Series B
  • Founder, operator, and finance partner perspective
  • Focus on practical finance systems for UAE businesses

Career

Operator, founder, and finance partner across startups and growth companies

Founder, Naqood

2023 - Present

Building Naqood, free accounting software for small businesses in the UAE, focused on bookkeeping, compliance, and making finance simpler for founders.

Distributor, Moonboon Kids & Baby Studio

2023 - 2025

Operating distribution and commercial activities in the Middle East.

CFO, Podads

2021 - Present

Leading finance for one of Denmark's largest podcast networks. Podads was acquired by Podimo in 2024, where Christian remains a shareholder.

Managing Partner, CFFM ApS

2013 - Present

Running an outsourced CFO and finance advisory business supporting startups, scale-ups, and SMEs across SaaS, B2B, B2C, consulting, hardware, and international operations.

CFO, Concept ApS

2016 - 2023

Led group finance, reporting, and operational finance for Scandinavia's largest independent digital sales advertising company.

Co-Founder, Deep Lex

2019 - 2022

Co-founded a no-code AI platform focused on structuring and extracting legal and business data.

Co-Founder, hairpal

2017 - 2019

Built a platform connecting hairdressers with offices to offer haircuts as an employee benefit.

Intern, Connectivity Ventures Fund

2016

Worked on venture analysis, market research, and investment support in New York.

Intern, BigEyedWish, LLC

2016

Worked across branding, strategy, and creative business support in New York.

Sales Team Manager, Salescorp

2010 - 2016

Started in sales and progressed into management, leading onboarding, team development, and high-performing sales teams.

Education

Academic foundation in finance, accounting, and corporate finance

Master of Science (MSc), Finance and Accounting

Copenhagen Business School

2016 - 2018

Business Practices, Corporate Finance

Columbia University in the City of New York

2016

Bachelor of Science (BSc), Economics and Business Administration

Copenhagen Business School

2013 - 2016

Why Christian built Naqood

Founders needed something simpler than another accounting tool

When UAE Corporate Tax was introduced, many founders discovered a problem they had ignored for too long.

They did not just need an accountant. They needed a simple finance system that could help them stay compliant without slowing down the business.

Most tools in the market were either too complex, too expensive, built for accountants instead of founders, or not adapted to the realities of running a business in the UAE.

Naqood was built to solve that. The goal was simple: make accounting and compliance easier for founders in the UAE.

Built for founders

Better bookkeeping, clearer numbers, and less friction around VAT, Corporate Tax, and growth.

Areas of Expertise

Topics Christian writes about

This content is written to help founders make better financial decisions without needing a finance degree to understand what matters.

Corporate Tax in the UAE
bookkeeping for startups and SMEs
VAT in the UAE
accounting software for founders
outsourced finance and fractional CFO services
financial reporting and investor readiness
startup finance operations
fundraising finance preparation
M&A and founder finance
business compliance in the UAE

Selected Transactions

Practical transaction experience alongside finance operations

Christian has been involved in multiple M&A and founder-led business transactions, adding practical deal experience to his finance background.

Selected examples

  • Podads, acquired by Podimo in 2024. Source: Tech.eu
  • Falck Baby Trading, including Moonboon distribution in the Middle East in 2025.

What Christian Writes About

Practical finance content for founders and operators in the UAE

Christian's articles are written for:

startup founders SME owners finance leads operators building in the UAE

His focus is practical, not theoretical.

That means content built around questions like whether you need bookkeeping in the UAE, how Corporate Tax affects a startup, what founders should track every month, and when it makes sense to move from spreadsheets to accounting software.

If you are building a business in the UAE, the goal is simple: help you understand the financial side of the business well enough to make better decisions faster.

Articles by Christian Falck

Featured guides coming soon

Explore practical guides on accounting, bookkeeping, VAT, Corporate Tax, and startup finance in the UAE. These featured posts are queued in the CMS and will appear here once published.

Explore learning center
Featured guide Coming soon

Corporate Tax 路 8 min read

Corporate Tax for Startups in the UAE

A practical guide to how Corporate Tax works for founders, what startups should prepare for, and the bookkeeping systems that matter from day one.

Featured guide Coming soon

VAT 路 6 min read

VAT vs Corporate Tax in the UAE

A clear explanation of the difference between VAT and Corporate Tax, including what each means for compliance, reporting, and day-to-day finance operations.

Featured guide Coming soon

Accounting Software 路 7 min read

When to Move From Spreadsheets to Accounting Software

A founder-focused guide to knowing when spreadsheets stop being enough, what to look for in accounting software, and how to build better financial visibility early.

About Naqood

Built for founders and business owners who want simpler finance operations

Naqood is built for founders and business owners in the UAE who want a simpler way to manage accounting, bookkeeping, and compliance.

Whether you are setting up your first company or scaling your finance operations, Naqood is designed to help you stay organized, compliant, and in control of your numbers.

Explore more about Naqood on the About page , see how the platform handles day-to-day bookkeeping workflows , or browse the learning center for finance guides built for founders.

Frequently asked questions

FAQs

Who is Christian Falck?

Christian Falck is the founder of Naqood and a finance operator with 13+ years of experience in bookkeeping, outsourced finance, startup finance, fundraising, and financial operations.

What does Christian Falck write about?

He writes about accounting, bookkeeping, VAT, Corporate Tax, startup finance, investor readiness, and financial operations for businesses in the UAE.

Why is Christian Falck qualified to write about finance in the UAE?

Christian has worked with more than 150 startups and scale-ups, supported businesses through fundraising and M&A, and built Naqood after seeing the compliance challenges UAE founders faced after Corporate Tax was introduced.

What is Naqood?

Naqood is a finance and accounting platform built to help UAE businesses manage bookkeeping, compliance, and financial visibility more simply.