NaqoodCustomer Story
How Quist & Axelsen Built a Disciplined Finance Setup with Naqood
Quist & Axelsen has used Naqood since 2024 to manage invoicing, purchases, payroll, and bank reconciliation in one system. Built around discipline and long-term thinking, the business needed financial operations that were structured from day one.
Used Naqood since
2024
Business type
Advisory / wealth management
Core workflows
Invoicing, purchases, payroll, bank reconciliation
Quick answers
What does Quist & Axelsen use Naqood for?
Quist & Axelsen uses Naqood for invoicing, purchases, payroll, and bank reconciliation.
Why is this case study relevant?
This case study is especially relevant for advisory firms, consultants, and founder-led businesses that want a structured finance setup from the start.
What improved after using Naqood?
They achieved faster workflows, better visibility, and a more disciplined way to manage day-to-day financial operations.
About Quist & Axelsen
Quist & Axelsen is a modern advisory business built around a disciplined and holistic approach to risk management. The company focuses on protecting capital, minimizing unnecessary risk, and maintaining long-term stability through a structured investment philosophy.
That same mindset extends to how the business itself is operated.
From the beginning, Quist & Axelsen wanted a finance setup that reflected the same level of control, structure, and reliability as their advisory work. Instead of relying on spreadsheets or disconnected tools, they chose to build on a system that could support the business properly from day one.
The company is co-founded by Viktor Axelsen, 2x Olympic Champion, whose career has been defined by operating at the highest level of performance. In elite sport, there is no room for weak systems, inconsistency, or unnecessary complexity. That same standard shaped how Quist & Axelsen approached the tools behind the business.
The challenge
Many advisory and professional businesses underestimate how important finance structure becomes over time.
Even with a relatively clean business model, operational complexity builds quickly. Invoicing needs to be accurate, purchases need to be recorded, payroll needs to run smoothly, and bank transactions need to be reconciled consistently.
For Quist & Axelsen, the goal was not just to "handle accounting." It was to build a business with operational clarity and discipline from the beginning.
They needed a system that could support:
Why Quist & Axelsen chose Naqood
Quist & Axelsen has used Naqood since the beginning.
Rather than starting with fragmented tools and fixing accounting later, they chose to build on a system that could support their workflows properly from day one.
Naqood provided a focused and reliable setup that allowed them to manage invoicing, purchases, payroll, and reconciliation in one place.
For a business built on discipline and long-term thinking, the decision was not just about functionality. It was about choosing a system that felt structured, controlled, and capable of supporting the business without unnecessary friction.
Naqood helped them:
How Quist & Axelsen uses Naqood today
Creating and managing invoices
Quist & Axelsen uses Naqood to keep invoicing structured and consistent.
For an advisory business, invoicing is part of how the business presents itself. Naqood helps ensure that billing workflows remain clean and professional.
- Create professional invoices
- Maintain structured billing records
- Keep revenue workflows organized
Recording purchases and expenses
Even lean advisory businesses need reliable expense tracking.
Naqood allows Quist & Axelsen to record purchases and maintain cleaner bookkeeping around operating costs, ensuring that financial records remain accurate and usable.
- Record purchases in a structured way
- Keep expense records organized
- Support more reliable bookkeeping
Running payroll in the same system
Payroll is handled directly within Naqood, which means employee-related workflows stay in the same system as the rest of the business finances.
This removes fragmentation and keeps operations more streamlined.
- Payroll in the same app
- Cleaner employee finance records
- Less reliance on separate tools
Reconciling transactions with clarity
Bank reconciliation is essential for maintaining reliable financial records.
Naqood helps Quist & Axelsen reconcile transactions efficiently and maintain a clear overview of financial activity.
- Better visibility into cash flow
- More reliable accounting records
- Easier collaboration with their accountant
The result
Since implementing Naqood, Quist & Axelsen has built its financial operations on a more disciplined and structured foundation.
Instead of reacting to accounting complexity later, they established a system that supports the business from the beginning. This has made day-to-day workflows more efficient and financial oversight more reliable.
The most meaningful improvements have been:
For a business built on precision and discipline, that level of control is essential.
What they said
"In elite sport, details matter. We wanted to build Quist & Axelsen with the same mindset and use systems that are structured, reliable, and built to perform. Naqood has helped us do exactly that."
Viktor Axelsen
2x Olympic Champion
Why this case study matters
Quist & Axelsen shows what it looks like when a business builds its financial structure properly from the beginning.
This is especially relevant for advisory firms, consultants, and founder-led businesses where operational discipline matters just as much as the business model itself.
When systems are structured early, businesses avoid the typical friction that comes from disconnected tools and reactive accounting. Instead, they gain clarity, control, and a stronger foundation for long-term growth.
Who this case study is relevant for
Looking for a more structured finance setup?
If you want a cleaner and more disciplined way to manage invoicing, purchases, payroll, and bookkeeping in the UAE, Naqood is built for that.
Start for freeFrequently asked questions
What does Quist & Axelsen use Naqood for?
They use Naqood for invoicing, purchases, payroll, and bank reconciliation.
Did Quist & Axelsen switch from another system?
No, they have used Naqood since the beginning.
What improved after using Naqood?
They improved workflows, gained better financial visibility, and created a more structured accounting setup.
Is Naqood suitable for advisory businesses?
Yes, it is a strong fit for advisory and professional services firms that need structured invoicing, expense tracking, payroll, and bookkeeping.