NaqoodCustomer Story
How Zaltify Runs Ecommerce, Inventory, and VAT with Naqood
Zaltify uses Naqood to manage invoicing, purchases, inventory, VAT, payroll, and bank reconciliation in one system. As a premium UAE ecommerce business selling mainly B2C and also serving selected hospitality customers, they needed finance workflows that could support growth from day one.
Used Naqood since
2024
Main business model
Mainly B2C, with selected B2B customers
Core workflows
Invoicing, inventory, VAT, payroll, reconciliation
Quick answers
What does Zaltify use Naqood for?
Zaltify uses Naqood for invoicing, purchases via WhatsApp, inventory, VAT, payroll, and bank reconciliation.
Why is this case study relevant?
This case study is especially relevant for UAE ecommerce brands, product-based businesses, premium retail businesses, and hospitality suppliers.
What improved after using Naqood?
Zaltify gained faster workflows, easier VAT handling, better visibility across the business, and stronger collaboration with their accountant.
Why Zaltify chose Naqood
Zaltify has used Naqood since 2024 to build a more structured financial setup from the beginning.
As a premium ecommerce business, they needed more than just basic invoicing. They needed a system that could support ecommerce sales, purchases, inventory, VAT, payroll, and reconciliation without relying on spreadsheets or disconnected tools.
Because they sell mainly B2C but also work with selected B2B hospitality customers, their workflows require both operational flexibility and clean financial control. Naqood gave them one system that could support both.
The challenge
Many product-based businesses start with a finance setup that is too light for how the business actually runs.
For Zaltify, that would have created problems quickly.
Selling premium products means handling customer sales, supplier purchases, stock movement, VAT, and cash flow all at the same time. On top of that, Zaltify also serves selected B2B customers such as restaurants and hotels, which adds a second layer of invoicing and customer management.
They needed a setup that could support:
How Zaltify uses Naqood today
Invoicing both customer and business sales
Zaltify uses Naqood to keep invoicing structured across both direct customer sales and selected B2B hospitality customers.
That gives them a cleaner way to manage revenue and maintain more professional billing workflows where needed.
- Keep sales records organized
- Support both B2C and B2B invoicing
- Maintain cleaner customer billing records
Managing purchases through WhatsApp
Supplier communication often happens quickly and informally.
Zaltify uses Naqood's WhatsApp-based purchase workflow to create draft purchases and keep supplier-related transactions more organized.
That helps reduce manual work and turns real-world communication into cleaner accounting records.
- Create draft purchases from WhatsApp
- Reduce manual admin
- Keep purchase records cleaner
Keeping inventory and finance connected
Inventory is a core part of how Zaltify operates.
Naqood helps keep stock-related workflows more aligned with the financial side of the business, which gives better visibility and a more structured operational setup.
- Keep inventory and accounting more connected
- Improve visibility across products and finance
- Support a cleaner ecommerce business workflow
Staying ahead on VAT
For a UAE business, VAT becomes much easier when records are already clean.
Zaltify uses Naqood to maintain a better accounting structure throughout the year, which helps make VAT easier to manage and supports filing on time.
- Better VAT readiness
- Cleaner transaction records
- Less cleanup work later
Running payroll in the same system
Zaltify also uses Naqood for payroll, which means employee-related finance workflows stay in the same system as the rest of the business.
That removes unnecessary fragmentation and helps keep records more organized.
- Payroll in the same app
- Cleaner employee finance records
- Less operational fragmentation
Reconciling transactions with better visibility
Naqood helps Zaltify reconcile transactions and maintain a clearer view of cash movement across the business.
That creates a stronger financial overview and makes it easier to work with their accountant.
- Better financial visibility
- More reliable accounting records
- Easier accountant collaboration
The result
Since using Naqood, Zaltify has built a stronger finance and operations foundation around the business.
Instead of waiting until accounting became messy, they started with a setup that could support sales, purchases, inventory, VAT, payroll, and reconciliation from the beginning.
The biggest improvements have been:
That creates a much better operating foundation for a growing premium ecommerce business.
What they said
"Naqood has given us a much better overview of the business and made it easier to manage everything from invoicing and VAT to payroll and day-to-day finance."
Frederik Runge Svendsen
Founder, Zaltify
Who this case study is relevant for
Why this matters for ecommerce businesses in the UAE
Ecommerce and product-based businesses often outgrow basic finance setups faster than expected.
Once you are managing products, purchases, VAT, inventory, payroll, and customer sales at the same time, disconnected tools create friction quickly.
Zaltify is a strong example of what happens when a business sets up its accounting and finance workflows properly from the beginning instead of trying to clean everything up later.
Frequently asked questions
What does Zaltify use Naqood for?
Zaltify uses Naqood for invoicing, purchases via WhatsApp, inventory, VAT, payroll, and bank reconciliation.
Is Zaltify mainly B2C or B2B?
Zaltify is mainly a B2C business, but also serves selected B2B customers such as restaurants and hotels.
Why is this case study relevant for UAE businesses?
It is especially relevant for UAE ecommerce brands, product-based businesses, premium retail businesses, and hospitality suppliers.
Did Zaltify switch from another accounting system?
No. Zaltify has used Naqood since 2024 and built its finance workflows on it from the start.
What improved after using Naqood?
The biggest improvements were faster workflows, easier VAT handling, better visibility across the business, and stronger accountant collaboration.
Is Naqood a good fit for inventory-based businesses?
Yes. Naqood is a strong fit for businesses that need to manage purchases, stock-related workflows, invoicing, and accounting in one system.
Looking for a better finance setup for your business?
If you run a product-based business in the UAE and want a cleaner way to manage invoicing, purchases, inventory, VAT, payroll, and reporting, Naqood is built for that.
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